@JohannesLenz @JoshConstine I can't stop looking at this.
@JoshConstine How often people assume our intent is always an ads play never ceases to surprise me. This really isn't about revenue. Broadly speaking, if creators make less money they'll post less on Instagram, which is, in all likelihood, net bad for us.
@JoshConstine We've got a few ideas of how brands might verify a creator relevance, including likes, assuming the creator is okay with it.